THE COLOUR OF LOVE Project is a film and social impact project that looks at family and gendered based violence in India.
The project started off as one feature documentary that has now been split in two to create two distinct narratives.
The first release will be the story of GEETA (www.geetafilm.com)
To date we have raised $128,000 through crowdfunding to get our first film to the stage of post production. We are now looking for $30,000 to secure our post production budget and bring this incredible film to the big screen.
Distribution is with Rialto in Australia.
How does the project meet the aims of a philanthropic foundation?
THE COLOUR OF LOVE project will provide a unique insight into family violence that is affecting women in India and around the world. It is our belief that our films will have an important role to play within the global campaign to stop violence against women and will offer hope and inspiration to many groups who are still struggling to bring this issue to light in their local communities.
With the help of philanthropic foundations the message can be bigger, louder and travel further. Be it through investment into the actual filming of our documentaries, providing opportunities for training and creative input within the community, it’s social impact strategy or help with distribution and marketing to reach new audiences. In a world where many people find it hard to seek justice through existing legal systems, telling their story can sometimes be the only opportunity they have to seek action.
THE COLOUR OF LOVE is an opportunity to bring new voices into the conversation about how to end violence in Australia and nurture new ideas for addressing the issue at a global level. Our films will potentially bring lots of networks together and trigger a range of follow on projects and community led initiatives.
As an organisation we believe that storytelling is a powerful conduit for social transformation and can be an impressive catalyst for community development, the challenging of harmful stereotypes, tackling isolation and socio-economic disadvantage, propelling urgent and important human rights issues to the fore and bringing about meaningful connections for people from all over the world.
We are looking for support from the philanthropic community to help us complete this film and take it out to 200 screens across Australia and New Zealand and into rural hard to reach audiences in India.
What outcomes do you hope to achieve by making this film and how will you measure its impact?
Aims & Objectives
We hope our film will;
1/expose the failings in the legal systems
2/explore the cultural conditions that prevent victims coming forward.
3/challenge the conditions in which violence is allowed to exist in communities and raise awareness
4/offer viewers a unique perspective into the lives of our subjects and the challenges they have faced in seeking change.
5/ Celebrate the positive stories of change
We would like to see people respond to the film in such a way that it;
1/unites community groups to address this issue with more transparency
2/educates victims on how to get protection and support•inspires law reform and political debate
3/brings new stories and new voices into the conversation
5/creates a positive image of how people in India are tackling this issue and celebrate their achievements
We will measure the impact of our film through;
1/ticket sales•online viewer numbers
2/advanced digital data collection•the films ability to activate groups to set up screenings and talk widely about domestic violence.
3/alongside the film release we will also monitor soft outcomes like shifts in thinking in collaboration with research partners
4/through our social impact strategy project and attached community and school workshops.
Ultimately we would love our audiences to feel a real CALL TO ACTION
What is your education and outreach strategy?
Our aim is for THE COLOUR OF LOVE project is to reach a wide International audience through a multifaceted distribution strategy using a mix of campaigning, traditional and online distribution methods. The film has been pitched for theatrical release, film festivals, community screenings and touring as well as for TV broadcast, cable, DVD, VOD, TOD and as an educational resource.THEATRICAL RELEASE Following the festival circuit, we plan to undertake an International theatrical release of the film in collaboration with a distributor and regional touring partners. In partnership with human rights and women’s rights organisations we will release this film on International Women’s Day 2018 and encourage the use of TOD platforms for distribution.COMMUNITY SCREENINGS Community screening will be an integral part of our distribution strategy and is where we think we can have the biggest impact. Our social impact producing team is already talking to rural venues and building a crowd of distribution partners within Australia, India and the UK. TV The film will be suitable for re-editing to a 60 minute length and will be a suitable product for a wide number of networks to consider. DVD SALES AND WEB STREAMING In addition to acquiring distribution, we will look for opportunities for the film to be on sale as a DVD or downloadable via VOD through Amazon, iTunes, and Netflix. EDUCATION We are committed to building a dynamic and powerful social impact/education outreach strategy around this film and will be working closely with our partners, key organisations, educationalists, campaigners and activists to create educational resources and opportunities for grassroots audiences to engage with the film. In India we are working closely with representatives from the national public school system and large NGO’s to find ways to get the film into classrooms, universities and workplaces across India, in Hindi, Punjabi and Tamil.ONLINE As a team we are building an extensive social media strategy that will direct online audiences to discussion forums, additional stories and updates related to the characters and international news about domestic violence. We have already built a following of 4103 people across social media platforms which gives us access to extensive networks and resources online.From the outset this production has taken a collaborative approach, undertaking a community consultation with representatives from the Indian diaspora in Australia as well as seeking advice from health practitioners and domestic violence experts across the world. This process has enabled us to develop strong relationships with the sector and build potential audiences at an early stage. We are looking to the films Bully and The Hunting Ground as inspiration for how effective our film might be in raising the profile of domestic violence at a global level and igniting urgent and respectful discussions within the Indian and wider community about what is really happening.