One Line Synopsis:The people, the power and the passion behind Australia’s most remarkable environmental campaigns, and how they lead us to today, a battle to save humans from themselves.
As Australia’s new and established environmental warriors link arms to begin the biggest fight of their lives – halting climate change – we look back at what got them here: the game changing moments requiring people to stand up against forces more powerful than themselves and say, quite simply, ‘no’. From the rolling stone that became the iconic Franklin River campaign in Tasmania, to the Jabiluka Blockade to stopping a uranium mine in Kakadu, to the current frontline war against fossil fuels - we discover the empowering nature of civil disobedience and uncover how a new generation is throwing out the rulebook on a system they believe has left the planet broken.
This project meets the aims of philanthropic foundations seeking to raise awareness about Australian or global environmental issues.
We currently seek philanthropic funding of $116,000, to contribute to the total production budget ($990,000), ensuring this important film can go into production.
WILD THINGS is a timely film exploring the rich history of environmental activism in Australia alongside the present day story of those on the frontline fighting the war against fossil fuels.The current activists featured are people you might not expect. They are pioneers with radical ideas and individuals with the energy to organise. They are very young, very old, entrepreneurs, Indigenous traditional owners, scientists, farmers, tradies and even politicians. Their numbers are growing incrementally, but what lessons do they take from the past, and can they formulate a viable plan for the future? Critically - can they get enough people on board - including their own Government to turn the ship around?
While celebrating our activist history, WILD THINGS provides a platform for current activists to discuss their work and vision for the future. By telling a very human story with all the intrigue this can involve - it seeks to engage a mainstream audience with the world of environmental activism.
While drawing in an audience on the basis of its character profiles, the film will also act as a powerful call to arms, aiding the public's understanding of the positive role of environmental activism in our community and demonstrating the value of our diverse environmental organisations.
WILD THINGS will inspire and motivate a broad audience to get active in protecting our local and national environment and the world.
ALTHOUGH WE HAVE A BIG BUDGET TO RAISE, DONATIONS OF ALL SIZES CAN HELP IN AVARIETY OF WAYS:
* $1,000 can help with a week's worth of vehicle hire for crew shooting amazing wilderness locations.
* $600 can help hire an edit suite for a week.
* $250 can help pay for a crew flight to shoot interstate.
* $130 can pay for a preview copy of footage of an historic environmental protest/event.
* $90 could license one second of high quality archival footage for use in the film.
* $20 could pay for some production office stationary supplies.
WHAT ELSE WE NEED:
* Well-connected environmental philanthropists to champion our film to other donors.
* Access to personal footage or images of historic environmental campaigns.
* Environmental Organisations to partner with us on the film's outreach campaign.
* Grass-roots supporters to collaborate on social media and multi-platform content.
* Environmental groups with expertise in producing material for school curriculum.
Aims & Objectives
Our film will inspire increased activism to fight Climate Change by:
* Fostering a new appreciation of past and present day activists and the role they play in improving Australian society.
* Creating a sense of optimism that each individual person taking action can make a real difference.
We will do this by:
1. Educating audiences about the story of Australia's environment movement in a compelling and engaging way.
2. Demonstrating how the environmental sector has developed from a grassroots movement, into a diverse, high capacity, high tech community.
3. Increasing awareness of the most urgent environmental threats of our time and the work being done to combat them.
4. Giving a sense of hope, by educating audiences about past successful environmental campaigns (e.g. Franklin River, Jabiluka).
5. Motivating and inspiring individuals to become active in campaigning to protect our environment. The message is: One person can make a difference.
6. Providing opportunities for audiences to ‘Take Action’, using online tools that will link them to relevant campaigns of environmental partners and advice about what action can be taken at home.
7. Developing a Schools Toolkit (including media clips and a study guide) for use in secondary Australian classrooms educating a new generation about the critical role of environmental activism and what is at stake if we don't take action.
Measurement & Evaluation:
We will work with environmental groups, screening venues, schools, environmentally-minded workplaces, local government and politicians to achieve the above outcomes.
We will measure impact by:
*Conducting post-screening audience surveys to measure changes in knowledge of the environment sector and intention to participate in environmental campaigns or to personally ‘take action’.
*Developing surveys for teachers about the effectiveness of the Schools Toolkit.
*Developing surveys for students to monitor attitudinal change after using the schools toolkit.
*Tracking number of downloads of/requests for Schools Toolkit.
*Tracking number of referrals to partner websites from film website, and tracking outcomes on partner websites.
*Impact partners reporting on the impact to their aligned environmental campaigns.
*Tracking number of hits on the ‘Take Action’ link on film website/Facebookpage.
*Tracking number of screenings, screening locations and audience numbers for film.
*Monitoring Press/Media publicity coverage.
*Tracking number of email subscribers, Facebook Page likers, Twitter and Instagram followers for the film.
*Tracking number of subscribers/followers to dedicated YouTube/Vimeo Channels.
*Surveying film followers to see what action they have taken since seeing the film.
1. FILM RELEASE:
The film will be screened at high profile film festivals, where hopefully it will win awards that bring greater awareness and prestige to the film. It will also screen in selected cinemas, at community screening events and on TV. Cinema-on-demand screenings will offer an avenue for environmental groups, communities and schools to screen the film either as a fundraiser for their organisation or to provoke conversations about its content. Private screenings with a Q&A are also possible to organisations. Politicians can participate in screenings in their electorates (with discussion/debate following the screening) and we will pursue a screening at Parliament House, Canberra.
A series of panel discussions and Q&A screenings around the country will be planned to accompany launch screenings of the film in each state. Environmentalists of note will be invited to participate.
2. PUBLICITY: Film Reviewers, Education and Environment journalists and academics will be invited to preview the film and write articles/reviews for print and online forums. We will pursue media opportunities (print, radio, social media (Facebook, Twitter, Instagram)) to promote the film and create a community, including discussion about the film and any action people are taking after seeing the film. Environmental NGO’s will be engaged to help promote the film throughout their networks.
3. THE SCHOOLS TOOLKIT: We will work closely with a education advisors to create a Schools Toolkit for Years 7-12. It will be mapped to relevant study areas in the Australian F-10 Curriculum and Senior Secondary Curriculum. The Toolkit will be based around study modules and short clips from the film. It will be available as a free download from the film website and various educational sources, so it can be used in the classroom.
4. EVALUATION: We will conduct an annual evaluation with partners, community organisations and schools to measure the effectiveness of the film and its resources in achieving the intended outcomes.