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Education | Health & Wellbeing | Youth
Embrace Kids

3

$17,459 Raised of
500,000
Goal
Synopsis

An important documentary about the relationship children have with their bodies. Why do so many boys and girls hate their bodies and what can we do about it? Taryn Brumfitt, Director of the award winning documentary Embrace explores the world of  body image through the eyes of children. 

The film will cover topics including social media, photoshopping, "fitspiration", the influence of media and advertising on body image and role models. 

The film will unpack why body image has become a global problem of epidemic proportions and will offer solutions to help children to foster a positive body image. 

If you've seen Embrace the documentary you will know how powerful Embrace Kids will be, created with the same passion, heart and soul - just for a younger audience. (9-14 years old) 

Philanthropy

How does the project meet the aims of a philanthropic foundation?

A just released joint study of more than 1500 adult women around the world by Flinders and Victoria Universities has proven the social impact of Taryn Brumfitt’s documentary Embrace to change women’s lives for the better.  The study by Flinders and Victoria Universities found that those who had seen the Embrace film actually had much higher body appreciation, and less body shame, self-objectification, and dieting – in comparison to those who hadn’t seen the film.        

Women who had seen the film were also less likely to treat their body as an object, to believe that they should be thin, and to be ashamed of their body. 

It was also found that watching the movie was seen to be more effective in changing people’s perceptions than traditional means of education that lasted 4-6 hours. These methods would usually result in a 1-2% improvement, in contrast, viewing the highly emotive film Embrace was associated with much large improvement of 7.2%. 

The study was coordinated by Dr Zali Yager, Senior Lecturer of Health and Physical Education, Victoria University and  Dr Ivanka Prichard, Senior Lecturer in Health Psychology, Flinders University.  

Using EMBRACE KIDS as a tool, we will promote positive body image activism by encouraging boys and girls to be more accepting of who they are, to use positive language regarding their bodies and others, and to help them reconnect with how their body ‘feels’ rather than how it ‘looks’. 

One of the most common external contributors to body dissatisfaction is the media. People of all ages are bombarded with images through TV, magazines, internet and advertising. These images often promote unrealistic, unobtainable and highly stylised appearance ideals which have been fabricated by stylists, art teams and digital manipulation and cannot be achieved in real life. Those who feel they don’t measure up in comparison to these images, can experience intense body dissatisfaction which is damaging to their psychological and physical wellbeing.

Our aim is to build a remarkable coalition of partners around Embrace Kids to ensure it has lasting positive impact in the years ahead. Partners can work together in many ways. Our partners may wish to offer expert knowledge, memberships and mailing lists, campaigning expertise, access to policymakers, networks and influencers as well as crucial funding to support the film’s impact campaign and education program.

Aims & Objectives

What outcomes do you hope to achieve by making this film and how will you measure its impact?

Embrace’s impact campaign will arm boys and girls with the skills that will make them resilient and unshakeable when bombarded with negative images in the media.

The impact of our success can be measured in many different ways:

• The reach of the film and how many audiences were able to see it

• Number of people actively joining the Body Image Movement  

• Any changes to advertising policies and practices

• Changes in attitude through social media

• A shift in future statistics which measure the rates of eating disorders, depression and anxiety caused by body image issues.

 “Children are so anchored down by body image issues, I want the Embrace Kids documentary to give them hope to know there is an alternative to being 'at war' with their body. When I first saw the data from Dr Yager and Dr Prichard showing the positive impact my first documentary Embrace had on women's health and wellbeing, I knew I wanted to create the same positive change for children. As a mother of 2 boys and a girl, I want them to grow up valuing their body not as an ornaments but rather a vehicle in life.  I've seen with my own eyes the devastation that poor body image can have on an individual and entire families, this is why Embrace Kids is so important, and I hope that people and philanthropists will see this project as worthy of supporting.”  

- Taryn Brumfitt, Founder Body Image Movement / Director Embrace the documentary 

Strategy

What is your education and outreach strategy?

For more than four years the Body Image Movement has run a program for parents called Developing Daughters Supporting Sons. This seminar has been presented at schools throughout Australia and has given us strong inroads and partnerships with schools. We will employ an education specialist to write and design an Embrace Kids interactive study guide to support teachers in secondary schools to help educate students in a creative, dynamic and entertaining manner. 

The filmmakers have partnered with Dr Zali Yager, Senior Lecturer in Health and Physical Education, Victoria University and Dr Ivanka Prichard, Senior Lecturer in Health Psychology, Flinders University. 

DR ZALI YAGER

Dr Zali Yager is a Senior Lecturer at Victoria University in Melbourne, Australia. Zali has an international research reputation for her expertise in the promotion of positive body image in school settings, including evaluation of programs and content, and teacher education. Zali has published over 30 peer reviewed papers, and co-authored a book “Adolescence and Body Image” with Professor Lina Ricciardelli. 

DR IVANKA PRICHARD

Dr Ivanka Prichard is a Senior Lecturer at Flinders University in Adelaide, Australia. Her research focuses on promoting positive body image and encouraging healthy lifestyle behaviours (i.e., healthy diet, exercise). She is passionate about understanding ways of improving body satisfaction across the lifespan. Ivanka’s research involves evaluation of the impact of social media, including fitspiration, on body image and health behaviour.

In addition to the school guide, we will also produce a Parent guide to support parents and carers to better understand the challenges young people face with their body image.

Director
Taryn Brumfitt
Producer
Taryn Brumfitt
Total budget
$500,000
Length
30 Minutes
Stage
Development
www.bodyimagemovement.com