An important documentary about girls and the relationships they have with their bodies. Why do so many girls hate their bodies and what can we do about it? Taryn Brumfitt, Director of the award winning documentary Embrace explores the body image world through the eyes of young girls. What does she see when she walks through a shopping centre? What does she hear on the television? Who are her role models? What can we do to help young girls build a foundation of values that is based on who they are, what they contribute and what they do?
How does the project meet the aims of a philanthropic foundation?
Using EMBRACE GIRLS as a tool, we will promote positive body image activism by encouraging girls to be more accepting of who they are, to use positive language regarding their bodies and others, and to help them reconnect with how their body ‘feels’ rather than how it ‘looks’.
One of the most common external contributors to body dissatisfaction is the media.
People of all ages are bombarded with images through TV, magazines, internet and advertising. These images often promote unrealistic, unobtainable and highly stylised appearance ideals which have been fabricated by stylists, art teams and digital manipulation and cannot be achieved in real life. Those who feel they don’t measure up in comparison to these images, can experience intense body dissatisfaction which is damaging to their psychological and physical wellbeing.
The following factors make some people more likely to develop a negative body image than others:
•Age – body image is frequently shaped during late childhood and adolescence but body dissatisfaction can affect people of all ages and is as prevalent in midlife as young adulthood in women
•Gender - adolescent girls are more prone to body dissatisfaction than adolescent boys; however the rate of body dissatisfaction in males is rapidly approaching that of females
Our aim is to build a remarkable coalition of partners around Embrace to ensure it has lasting positive impact in the years ahead. Partners can work together in many ways. Our partners may wish to offer expert knowledge, memberships and mailing lists, campaigning expertise, access to policymakers, networks and influencers as well as crucial funding to support the film’s impact campaign and education program.
What outcomes do you hope to achieve by making this film and how will you measure its impact?
Aims & Objectives
At the heart of the project is an authentic mission to help people understand the value and power of loving their body from the inside out. Embrace’s impact campaign will arm girls with the skills that will make them resilient and unshakeable when bombarded with negative images in the media.
The impact of our success can be measured in many different ways:
• The reach of the film and how many audiences were able to see it
• Number of people actively joining the Body Image Movement
• How many new supporters join the ambassador program
• Audiences spreading the word about body acceptance
• Any changes to advertising policies and practices
• Changes in attitude through social media
• A shift in future statistics which measure the rates of eating disorders, depression and anxiety caused by body image issues.
•How many schools sign up for the existing Embrace education program. (study guide written by Janice Atkin)
“People are so anchored down by body image issues, I want the Embrace Girls documentary to give them hope to know they can live a more fulfilled life that is liberated from the shackles of body loathing, and in turn create social change. This mission is one I am sure many philanthropists would see as worthy of supporting and important to creating change in women everywhere.” Taryn Brumfitt, Founder Body Image Movement
What is your education and outreach strategy?
For more than four years the Body Image Movement has run a program for parents called Developing Daughters Supporting Sons.This seminar has been presented at schools throughout Australia and has given us strong inroads and partnerships with schools. We will use these contacts and relationships to bring the documentary to the attention of educators. We will employ an education specialist to write and design an interactive education program around the film with the aim of getting into every secondary school in Australia. The filmmakers have partnered with Wilderness School in Adelaide which will ensure that all education opportunities are maximized. In addition to the school guide, we will also produce a Parent guide, so parents and carers can better understand the challenges young people face with their body image.