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Arts | Community | Education | Environment | Health & Wellbeing | Social Justice
Groundswell

6

$5,050 Raised of
75,000
Goal
Synopsis

Around the globe countless numbers of people are questioning the state of the world and where it is heading.

Q:  Why?  A:  Environmental disasters; social tragedies; ecological calamities; mass extinction of species; economic crises; starving children; floods; hurricanes; melting icecaps; threats of nuclear war; global warming going wild.

An experienced team is ready to commence producing Groundswell, a short documentary-drama focused on this topic, and serving as a catalyst for a powerful ongoing series.

The plot develops four pivotal characters.

The script unfolds as they produce episodes of a broadcast tv series from on-location shoots and a live-studio set. Their stories draw record-breaking audience numbers. 

Series host Andy is interviewing a macrosociologist in San Francisco about 25 years of research on what is now more than 100 million people creating change through a worldwide sub-culture known as the Cultural Creatives.

Deni is reporting on the science underpinning the ecological system. She unearths valid answers to the question "How swiftly are humans converging on a threshold of disaster?"

“This planet is not a place that kids will inherit far off in the distant future. We share this planet already. We live here right now," hears youngest presenter Milo during his investigative probe into who's currently taking responsibility for a world that future generations will inherit.

News anchor David applies his direct style to a feature on the worldview & values of the expanding Lifestyles Of Health And Sustainability (LOHAS) economy and market for sustainable products & services.

International research validating the facts about hundreds of millions of people involved in a new culture & economy sets up a huge optimistic scoop that utterly has  to covered.

Will there need to be a revolution? What is this groundswell of humanity exponentially rising around the world? Who are they? How are they mobilising? What are they seeking?

Untold tales outline remarkable courage, creativity and insight. All are coloured with distrust of popular media, marginalised lifestyles, futile appeals to business and politics for authenticity, and outrage over a contrived lack of reliable information.

The plot thickens when their growing audience demand more stories on current global circumstances, and what's truly possible, while simultaneously antagonists preferring the status quo try to close the show down.

Groundswell combines dramatic art with probing questions and cross-examination to unravel a powerful theme, filled with promise, that proves this is NOT an era of change - it’s a change of eras.

Philanthropy

How does the project meet the aims of a philanthropic foundation?

Groundswell  appeals to the values and outlook of an EXISTING audience who are seeking out transparent information about change, are unafraid of authentic facts, dislike spin & hype, and have a desire to be entertained in the process. These people are not fringe nor marginalised. They will relate, respond and many will become advocates.

The film will also penetrate an EMERGING audience that have a relatively more recent awareness, and a values profile less aligned to making change, than the EXISTING audience. They are engaged though yet to participate deeply due to varying levels of confusion and a number of identified barriers. It is significant that they too are seeking information they can trust and learn from to make informed, value-based choices at individual, community, business and planetary levels.

While Groundswell  follows the worldwide film festival circuit, along with other strategies for producing impact, promotion and distribution, it will be utilised as a driver (a catalyst) to Under the Sun TV [UTSTV].

UTSTV  content will include ongoing episodes of a factual & entertaining series, regular broadcasts of current news-format media reports, and touring forums with multi-camera-coverage featuring characters from Groundswell  as hosts, live audiences, profile guests, big screens & a mix of performers.

Aims & Objectives

What outcomes do you hope to achieve by making this film and how will you measure its impact?

Changes in our VALUES [these are our most important life priorities that are deeper than opinions and attitudes and much slower to change than most of us realise] added to our WORLDVIEW [our frame of reference regarding what life is all about and how we think the world really works] will totally reflect in our LIFESTYLE [how we will live and what we will buy, and this includes the choices and purchasing priorities that we will make across a range of categories].

A pivotal objective of Groundswell  is to use this key understanding about the correlation between values, worldview & lifestyle to examine how an exponentially increasing number of people can mobilise together to impact business, government and therefore planetary outcomes.

Impressively, this "exponentially increasing number of people" referred to already exceeds 100 million human beings.

The tools used by big business – efficiency in processes; cultivated management and advertising strategies; effective accumulation and organisation of resources; sophisticated measurement practice – will be continuously  monitored for newsworthy content because these need not necessarily be just about profit. They can also be about seeking equitable outcomes in the context of a healthy community and a sustainable planet, while still generating financial gain.

Money is a valuable evaluation prism, particularly in developed nations as it is continually and accurately measured. It will  be used as a device in the identification and creation of dependable feature stories about ethical and sustainable businesses, products & services (including comprehensive probes into supply chains).  Consumer marketplace activity and trends will be covered as well, including a 'watch-dog' approach to observing C2B communication conduits.

The Groundswell  plot aims to close the gap between a perceived tale of doom and gloom ... and a more desirable narrative with brighter pictures for ourselves and our world.

Strategy

What is your education and outreach strategy?

Fact:  The entire population is positioned right in the middle of a transformation in world culture, and it's occurring rapidly.

Fact:  "Ordinary" people possess more leverage now  than during any other period of history.

Fact:  This planet cannot  support the current unsustainable model. It is utterly essential  that its inhabitants come to grips with this far-reaching truth.

Fact:  The Groundswell  short film will  have a powerful reach as it has the capability to assemble considerable audience numbers. This is feasible  since the blatant indicators that world-wide change is mandatory  [existing as a tragic succession of history-making economic, social and ecological occurrences]  continue to remain so obvious  to everyone, everywhere.

Fact:  This won't  be the typical style of film that is usually expected for the topic. Far from it.

Under the Sun Media (UTSM)  is a dedicated team that has successfully created and produced dozens of documentaries and programs, along with literally hundreds of large-footprint & high-population live shows, tours and broadcasts, over a period of more than two decades.

UTSM  has congregated specifically to create and deliver the entire Groundswell production process including design, research, strategy, scripting, principal photography, post-production, staging, music, performers, video special effects, graphic design and animation elements.

The time-line for the production of the ongoing Under The Sun TV programming will need to be rolling out as Groundswell  is released to capitalise on the film's impact as a catalyst for the series.

UTSTV audiences and strategic partners will trust the validated need-to-know facts presented as entertaining content, without opinions or attitudes, and interwoven with stimulating doses of live performances, music, 'subtle' humour and stunning visuals.

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Please select UPDATES above for the Groundswell Funding Model and Tax Deductions and more on the Measured & Provable Audience, the expanding Cultural Creatives sub-culture, and the $US500 billion+ annual LOHAS global economy.

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Director
John Cherry
Producer
Trevor Keightley
Total budget
$75,000
Length
8 Minutes
Stage
Development