Around the globe countless numbers of people are questioning the state of the world and where it is heading.
Environmental disasters; social tragedies; ecological calamities; mass extinction of species; economic crises; starving children; floods; hurricanes; melting icecaps; threats of nuclear war; global warming going wild.
An experienced team is ready to commence producing Groundswell, an 8-minute documentary-drama focused on this topic, and serving as a catalyst for a powerful ongoing series.
The plot develops 4 key characters. The script unfolds as they present episodes of the "Groundswell Global" broadcast series from a TV studio set and On-Location shoots. Their stories about people's search, and demand, for planetary change draw record-breaking audience numbers.
To millions they've become heroes. Those preferring the status quo don't feel the same way.
Series host Andy is interviewing an author and sociologist in San Francisco about his 25 years spent researching the Cultural Creatives - now over 100 million people purposefully creating a new culture.
Deni is reporting on the science underpinning the ecological system. She unearths how swiftly humans are converging on a threshold of disaster.
“This planet is not a place that kids will inherit far off in the distant future. We share this planet already. We live here right now," youngest presenter Milo hears during his investigative probe into who's taking responsibility for a world that future generations will inherit.
News anchor David applies his direct style to a feature on the worldview & values of the expanding Lifestyles Of Health And Sustainability (LOHAS) market for sustainable products & services.
All 4 characters encounter a mix of outrage; exasperation; distrust of popular media; a contrived lack of reliable information; endless appeals to business and politics for authenticity; aversion to spin and hype; confusing viewpoints; and marginalised lifestyles.
International research validating the phenomenon that hundreds of millions of people are creating a new culture for the planet becomes a huge story for them. Is there going to have to be a revolution? Is a groundswell of humanity exponentially rising around the world? Who are they? How are they mobilising? What are they seeking?
The plot thickens when their growing audience demand more stories on current global circumstances, and what's truly possible, while simultaneously antagonists try to close the show down.
Groundswell combines dramatic art with probing questions and cross-examination to unravel a powerful story, filled with promise, that proves this is not an era of change - it’s a change of eras.
How does the project meet the aims of a philanthropic foundation?
While Groundswell follows the worldwide film festival circuit, along with other strategies for promotion and distribution, it will be utilised as a driver to Under The Sun TV [UTSTV].
UTSTV content will include ongoing episodes of a factual & entertaining series, regular broadcasts of current news-format media reports, and touring forums with multi-camera-coverage featuring characters from Groundswell as hosts, live audiences, profile guests, big screens & a mix of performers.
These "delivery mechanisms" will serve UTSTV effectively as vehicles to provide solutions to the search by people of all ages for information they can trust.
Being able to rely on the source of one's facts is critical when informed, empowered, value-based choices need to be made on individual, community, business or planetary levels.
Groundswell appeals to the values and outlook of an EXISTING audience who are seeking out transparent information about change, are unafraid of authentic facts, dislike spin & hype, and have a desire to be entertained in the process. These people are not fringe nor marginalised. They will relate, respond and many will become advocates.
The film will also penetrate an EMERGING audience that have a relatively more recent awareness, and a values profile less aligned than the EXISTING audience. They are yet to participate deeply in making change due to levels of confusion and a number of identified barriers.
What outcomes do you hope to achieve by making this film and how will you measure its impact?
Aims & Objectives
A pivotal Groundswell objective is to use a key understanding about the correlation between values, worldview & lifestyle to examine how an exponentially increasing number of people can mobilise together to impact business, government and therefore planetary outcomes.
Changes in our VALUES [these are our most important life priorities that are deeper than opinions and attitudes and much slower to change than most of us realise] added to our WORLDVIEW [our frame of reference regarding what life is all about and how we think the world really works] will totally reflect in our LIFESTYLE [how we will live and what we will buy, and this includes the choices and purchasing priorities that we will make across a range of categories].
Ongoing and interactive surveys and specific research will be conducted through digital and social media campaigns. The results will be included in the media reports and the live-filmed forums on UTSTV.
Money is a valuable evaluation prism, particularly in developed nations, as it is continually and accurately measured, and will be used as a device in the creation of stories on business and consumer marketplace activity and trends, including practice, products & services.
The tools used by big business – efficiency in processes; cultivated management and advertising strategies; effective accumulation and organisation of resources; sophisticated measurement practice – will be monitored because these need not necessarily be just about profit. They can also be about seeking equitable outcomes in the context of a healthy community and a sustainable planet, while still generating financial gain.
The Groundswell plot aims to close the gap between a perceived tale of doom and gloom ... and a better narrative with brighter pictures for ourselves and our world.
What is your education and outreach strategy?
The entire population is positioned right in the middle of a transformation in world culture, and it's occurring rapidly. "Ordinary" people possess more leverage now than during any other period of history.
Groundswell has the capability to assemble considerable audience numbers since the indicators, existing as a tragic succession of history-making economic, social and ecological events, remain so obvious.
This planet cannot support the current unsustainable model. It is utterly essential that its inhabitants come to grips with this far-reaching fact.
Under the Sun Media (UTSM) is a dedicated team with their own story telling of dozens of documentaries and programs, along with literally hundreds of large-footprint & high-population live shows and broadcasts, over a period of more than two decades.
UTSM has congregated specifically to create and deliver the entire Groundswell production process including design, research, strategy, scripting, principal photography, post-production, staging, music, performers, video special effects, graphic design and animation elements.
This won't be the typical style of film that is usually expected for the topic. Far from it.
It would appear that few productions if any at all, in the subject category that Groundswell embraces, have managed to encompass the values, expertise, insights and methodology that are guaranteed to reflect in UTSM's scope of work and its personnel.
The next step following the Groundswell movie is the production of the ongoing Under The Sun TV programming.
Audiences and strategic partners will trust the validated need-to-know facts presented as entertaining content, without opinions or attitudes, and interwoven with stimulating doses of live performances, music, 'subtle' humour and stunning visuals.
UTSTV will also generate authentic and reliable reports about ethical & sustainable businesses, products and services (including probes into supply chains).
Specific case studies about business and community leaders, and mentors, heading-up and influencing this change of awareness will be developed and included in the production output.
** Select UPDATES for the GROUND$WELL FUNDING MODEL and more on Cultural Creatives; LOHAS; Measured & Provable Audience; Obtaining 100% Tax Deduction. **