Q: Why are countless numbers of people doubting the state of the world and where it's heading?
A: Environmental disasters; social tragedies; starving children; ecological calamities; mass extinction of species; global warming going wild; melting icecaps; economic crises; threats of nuclear war ...
A robust team is working on Groundswell, a timely & entertaining short documentary film that delves right into all the facts around the current global dramas.
Unfolds as a unique broadcast series goes into production between on-location shoots & live-studio sets.
Develops 4 pivotal characters.
Series host Andy interviews a macro-sociologist in San Francisco about 25 years research on the Cultural Creatives - currently more than 100 million people creating a new culture.
Deni reports on the science underpinning the ecological system. She unearths viable answers to a big question: "How swiftly are humans converging on a threshold of disaster?"
“Earth's not a place that involves kids in the distant future. We live here now . We share this planet already. And there's more of us coming," hears youngest presenter Milo as he investigates who's taking responsibility for a world that future generations inherit.
News anchor David applies a direct style to the feature on LOHAS - the $US500b+ per annum Lifestyles Of Health And Sustainability marketplace for sustainable products & services.
Episode One draws an overwhelming audience.
Solid international research validating more than one hundred million people actively living a new culture uncovers an optimistic range of stories that absolutely must begin in Episode Two:
What is this groundswell of humanity exponentially rising around the world? Who are they? How are they mobilising? Will there need to be a revolution? What are they seeking?
Untold tales portray courage and insight despite obstacles such as contrived constraints on reliable information, untrustworthy popular media, and unending failed efforts by business and politics to act authentically.
The plot thickens as a growing audience demand more stories on current global circumstances, and what's truly possible, while simultaneously antagonists preferring the status quo try to close the show down.
Groundswell combines dramatic art with probing questions and cross-examination to unravel a powerful theme, filled with promise, that proves this is NOT an era of change- it’s a change of era.
How does the project meet the aims of a philanthropic foundation?
EXISTING & EMERGING AUDIENCE
Groundswell appeals to the values and outlook of an EXISTING audience who are seeking out transparent information about change, are unafraid of authentic facts, dislike spin & hype, and have a desire to be entertained in the process. These people are not fringe nor marginalised. They will relate, respond and many will become advocates.
The film will also penetrate an EMERGING audience that have a relatively more recent awareness, and a values profile less aligned to making change, than the EXISTING audience. They are engaged though yet to participate deeply due to varying levels of confusion and a number of identified barriers.
It is significant that both are seeking information they can trust and learn from to make informed, value-based choices at individual, community, business and planetary levels.
CATALYST FOR BROADCAST SERIES
While Groundswell follows the worldwide film festival circuit, along with other strategies for producing impact, promotion and distribution, it will be utilised as a driver (a catalyst) to Under the Sun TV (UTSTV).
UTSTV is a factual and entertaining broadcast series of ongoing episodes designed to both follow-on from, and co-exist with, the Groundswell documentary-drama.
Content planning includes:
1. Newsroom-format current reports.
2. Presenter-driven investigative stories.
3. Panel segments with experts shot in custom-designed studio sets.
4. Multi-camera-coverage of live-crosses to regular touring forums featuring characters from Groundswell as hosts, profile guests, big screens, live audiences, and a mix of on-stage performers.
The time-line for the production of the UTSTV programming ideally needs to commence rolling out as Groundswell is released to capitalise on the film's stand-alone potency as a catalyst for the series.
Audiences and strategic partners will trust the validated need-to-know facts presented as entertaining content, without opinions or attitudes, and interwoven with stimulating doses of live performances, pragmatic technology, 'subtle' humour, music, and stunning visuals.
What outcomes do you hope to achieve by making this film and how will you measure its impact?
Aims & Objectives
SCRIPT DEVELOPMENT - A FUNDAMENTAL APPROACH
Changes in our VALUES [these are our most important life priorities that are deeper than opinions and attitudes and much slower to change than most of us realise] added to our WORLDVIEW [our frame of reference regarding what life is all about and how we think the world really works] will totally reflect in our LIFESTYLE [how we will live and what we will buy, and this includes the choices and purchasing priorities that we will make across a range of categories].
Represented as an equation: V+W=L
A crucial objective of the script development for the film has been to use the key understanding about the correlation between Values, Worldview & Lifestyle to examine how an exponentially increasing number of people* can mobilise together to impact business, government and therefore planetary outcomes.
* It became important during this development process to keep in context the fact that this "exponentially increasing number of people" CAN mobilise and CAN impact change and IS proven to have already exceeded 100 million human beings.
CONTENT SOURCING - AN ONGOING STRATEGY
The tools used by big business – efficiency in processes; cultivated management and advertising planning; effective accumulation and organisation of resources; sophisticated measurement practice – will be continuously monitored for newsworthy content for Groundswell & UTSTV because these need not necessarily be just about profit. They can also be about seeking equitable outcomes in the context of a healthy community and a sustainable planet, while still generating financial gain.
Money is a valuable evaluation prism, particularly in developed nations as it is continually and accurately measured. It will be utilised as a device for both Groundswell & UTSTV in the identification and creation of dependable feature stories about ethical and sustainable businesses, products & services (including comprehensive probes into supply chains).
Consumer marketplace activity and trends will be consistently covered as well, including a 'watch-dog' approach to observing C2B communication conduits.*
*C2B: Consumer-to-Business media & internet
What is your education and outreach strategy?
Fact: The entire population is positioned right in the middle of a transformation in world culture, and it's occurring rapidly.
Fact: "Ordinary" people possess more leverage now than during any other period of history.
Big Fact: This planet cannot support the current unsustainable model. It is utterly essential that its inhabitants come to grips with this far-reaching truth.
Useful Fact: The Groundswell short film will have a powerful reach as it has the capability to assemble considerable audience numbers. This is feasible since the blatant indicators that world-wide change is mandatory [existing as a tragic succession of history-making economic, social and ecological occurrences] continue to remain so obvious to everyone, everywhere.
Really Useful Fact: This WON'T be the typical style of film that is usually expected for the topic. Far from it.
Filmmaker Fact 1: Under the Sun Media [UTSM] is a dedicated team that has successfully created and produced dozens of documentaries and programs, along with literally hundreds of large-footprint & high-population broadcasts, live shows and tours, over a period of more than two decades.
Filmmaker Fact 2: UTSM has congregated specifically to create and deliver the entire Groundswell production process including design, research, strategy, scripting, principal photography, post-production, staging, music, performers, video special effects, graphic design and animation elements.
The Groundswell plot aims to close the gap between a perceived tale of doom and gloom ... and a more desirable narrative with brighter pictures for all the life-forms playing a part in the world that sustains the stage for the whole show.
Please select UPDATES above for the Groundswell Funding Model and Tax Deductions and more on the Measured & Provable Audience, the expanding Cultural Creatives sub-culture, and the $US500 billion+ per annum LOHAS global economy.